Update on the Coral Gables Golf & Country Club Golf Membership

Granada Golf Course Utilization & Revenue Analysis And Policy Reset Commission Meeting Tuesday, April 14, 2026 Community Recreation - www.GablesRecreation.com Presentation Overview: • Purpose: Comprehensive operational reset to protect and preserve a city asset. • Goals: Balance access, sustainability, and financial performance. • Objectives: • Align with market benchmarks • Improve cost recovery • Enhance user experience • Ensure long-term sustainability Community Recreation - www.GablesRecreation.com Fee Structure Adjustments – Adopted 3-10-26: Adopted Granada Golf Fee Increases: • Community Recreation department maintains a five-year fee schedule • Fees generally see a 5% percent increase every two years Category Previous Fee Adopted Fee Increase Tee Time – Resident $22.00 $30.00 Tee Time – Non-Resident $28.00 $39.00 Twilight – Resident $19.00 $27.00 Twilight – Non-Resident $26.00 $35.00 Ride & Save – Resident $38.00 $45.00 Ride & Save – Non-Resident $45.00 $59.00 Green Replay – Resident $19.00 $27.00 Green Replay – Non-Resident $26.00 $35.00 Junior – Resident $11.00 $13.00 Junior – Non-Resident $15.00 $17.00 Golf Cart $17.00 $18.00 * Non-resident rates remain 30% above resident rates Community Recreation - www.GablesRecreation.com Commission Adopted Country Club Membership Fee with Golf - Breakdown: (Golf-Only Value) • Membership structure change: From unlimited rounds to maximum of 30 complimentary rounds per year (with cart) with an additional $5 discount each additional round played, and 7-day priority tee time booking. Category Current Fee Adopted Fee Less Country Club Value Net Golf Fee (New) $ Increase % Increase Single Resident* $921 $2,100 $1,050 $1,050 $129 14.01% Single Non- Resident* $1,331 $2,730 $1,350 $1,380 $49 3.68% Couples Resident* $1,616 $3,434 $1,550 $1,884 $268 16.58% Couples Non- Resident* $2,332 $4,465 $2,000 $2,465 $133 5.70% Community Recreation - www.GablesRecreation.com Round Usage Analysis of Fiscal Years 2024 & 2025: Category FY24 FY25 Average FY24-FY25 Tee Time – Resident 21,710 21,435 ~21,572.5 Tee Time – Non-Resident 4,523 3,604 ~4,063.5 Twilight – Resident 9,142 8,746 ~8,944 Twilight – Non-Resident 1,573 1,253 ~1,413 Ride & Save – Resident 10,260 9,543 ~9,901.5 Ride & Save – Non-Resident 1,861 1,382 ~1,621.5 Junior 4,136 4,072 ~4,104 Member Rounds (City’s Granada Golf Membership with Unlimited Rounds) 17,097 15,459 ~16,278 Board / Employee Comp 1,290 784 ~1,037 Community Recreation - www.GablesRecreation.com Round Usage Analysis Fiscal Years 2024-2025: • 86 current Granada golf members account for approximately 16,278 annual rounds out of 68,935 total rounds played at the Granada Golf Course, which represents 24% of total course usage. Community Recreation - www.GablesRecreation.com Granada Golf Course Revenue Breakdown: • Annual operating expenses, not including capital costs are approximately ~$926,000. • Operating expenses for FY26 are projected to increase to $1,952,000 to include contracted maintenance & course improvements. Category: FY24: FY25: Average FY24-FY25: Total Revenue from City Memberships $98,816.11 $77,927.22 $88,371.67 Total Revenue from Publicly Accessible Tee Times $1,184,640.30 $1,126,248.80 $1,155,444.55 Total Revenue from Carts $113,252.30 $128,333.00 $120,792.65 Total City Revenue $1,396,708.70 $1,332,509 $1,364,608.85 Community Recreation - www.GablesRecreation.com Sales Revenue Impact by Category Versus Usage by Category: Includes members from various associations who pay for regular tee time fees with priority access to primetime tee time slots at Granada. • Members account for the lowest contributor in city revenue and yet they account for one-quarter of total course usage. • Memberships generate only ~6.5% of revenue while consuming ~24% of total rounds. • More revenue comes from cart rentals than it does from memberships. Community Recreation - www.GablesRecreation.com Average Granada Golf Patron Cost Per Round By Category: (*Not including board/employee comped rounds) Category: FY24: FY25: Average FY24-FY25: City Golf Membership Cost Per Round ~$5.78 per round ~$5.04 per round ~$5.41 per round Publicly Accessible Tee Time Cost Per Round ~$22.27 per round ~$22.51 per round ~$22.39 per round Members pay approximately ~$5.41 per round, compared to ~$22.39 per round for public users. Community Recreation - www.GablesRecreation.com Non-City Memberships – Independent Associations at the Granada Golf Course: • Member benefits include priority access to prime tee times; conference room use. • Associations established over 50 years ago. No formal agreement or documented arrangement. • Associations collect dues and dues are used for various expenses including handicap fees. GGA reported collecting and donating over $500,000 over a period of 20 years to charitable organizations. Category: Granada Golf Association (GGA): Greenway Women’s Golf Association: Women’s Golf & Bridge Club: Registered on Sunbiz Yes Yes Yes Reported Active Date August 1960 1964 1936 Reported number of members 60 55 35 * Information provided by respective association representatives at city’s request Community Recreation - www.GablesRecreation.com Benchmarking Memberships with Comparable Municipal Courses: Model Total Rounds Played Active Amount of Members Rounds Played By Members Member % of Rounds Rounds Per Member Structural Insight Granada Golf Course ~68,000+ 86 ~16,278 ~24.6% ~189 Unlimited access, concentrated usage, capacity imbalance Winter Park ~50,000+ 300 ~12,000 ~24% ~40 Unlimited rounds – high member participation but balanced play usage Briar Bay ~30,000+ 435 ~9,468 ~30.8% ~22 Discount model, high member participation, low intensity Miami Beach ~54,000+ 220 ~6,000 ~11.1% ~27 Discount model, minimal impact Community Recreation - www.GablesRecreation.com Membership Modeled Scenarios: What the previously commission adopted 30-round cap does: • Eliminates overuse • Reclaims 75–85% of member- held capacity • Creates flexibility to: o Increase public access (revenue) o Expand membership base (equity) o Improve course conditions (reduced wear) Community Recreation - www.GablesRecreation.com Membership Modeled Scenarios: Scenario: Members: Rounds Per Member: Total Member Rounds: Capacity Impact: Current Usage 86 ~189 ~16,278 ~24.6% Cap only model on existing member count 86 30 2,580 ~3.9% Balanced model with cap on rounds and increased member capacity ~300 30 9,000 ~13.6% Full capacity model with cap on rounds ~500 30 15,000 ~22.6% While Granada’s member usage accounts for approximately one-quarter of total rounds, consistent with peer facilities, the current unlimited membership structure allows a small group of 86 members to consume capacity at a rate 4 to 7 times higher than comparable systems. Community Recreation - www.GablesRecreation.com Capacity Issues and Expert Recommendations: Industry Guidance: • National Golf Foundation (NGF) recommends to not exceed 50,000 annual rounds to maintain highest quality playing conditions. • Brightview confirms the recommendation and holds the NGF in highest regard as authority. Community Recreation - www.GablesRecreation.com Capacity Issues and Expert Recommendations: • Industry Standards: Current usage exceeds industry standards by 36% • Effects of Overuse: declining turf conditions, higher maintenance costs, reduced player experience, accelerated deterioration requiring a higher impact and cost commitment for a capital course restoration. • Course Equity and Stewardship Concerns: A small group which includes non-residents are consuming a disproportionate share of a public asset. Meanwhile, the residents that are part of the general public pay 4x more per round and have less access to tee times. Community Recreation - www.GablesRecreation.com Financial Reality - Model is Not Sustainable: • FY25 total revenue: approximately ~1.33 million • FY 26 projected operating and capital costs: approximately ~1.95 million • Previously priced revenue model does not cover projected operating and capital costs. • Cost recovery can be improved through pricing alignment, and membership reform. • Revenue generation is necessary to fund maintenance and capital reinvestment. Community Recreation - www.GablesRecreation.com Financial Sustainability: City of Coral Gables Golf & Country Club Complex Facility Category: Completed Capital City Investments from 2022 - To Date: Current Capital Project Investments in Queue: Future Capital Investment Needs Pending Available Funding: Total Capital City Investment: Coral Gables Country Club Facility - Includes Building, Venue, Athletic Club, Café and Master Plan 2,725,261.82 $ 4,063,516.00 $ 9,000,000.00 $ 15,788,777.82 $ Golf CourseFacility - Includes Grounds, Shelters, Proshop Building and Maintenance Barn 3,171,310.24 $ 2,725,984.00 $ 3,500,000.00 $ 9,397,294.24 $ Tennis Facility - Includes Building and Courts 635,000.00 $ 3,000,000.00 $ 3,635,000.00 $ Total 5,896,572.06 $ 7,424,500.00 $ 15,500,000.00 $ 28,821,072.06 $ City of Coral Gables Golf & Country Club Complex Capital Project Investments and Improvements