The Psychological Trick That Made Blue The Color Of Big Tech Logos
Blue is often psychologically associated with calm and trust, which is partly why corporate logos seem to overwhelmingly favor using it over other colors.
A well designed logo creates immediate brand recognition and in some cases, it has a hidden meaning that helps define what a business stands for. This is definitely the case for some of the world's biggest tech companies , such as Facebook, IBM, Dell, and Intel. Those company logos all have the color blue in common — that's not a mistake. In fact, it's a very deliberate choice that plays to your comfort level and ability to trust the company itself.
The color blue is a primary "cool" color, meant to create a sense of calm, which is exactly what tech companies want. …
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